Insights
Practical marketing advice for landscaping, renovation and trades businesses.
How Much Should a Landscaping Business Spend on Marketing? (2026 Australian Guide)
Most established Australian landscaping businesses should invest 5–10% of annual revenue into marketing, while newer businesses chasing growth often push to 10–15%.
How to Get More Landscaping Leads in Australia: The Channels That Actually Work
The most reliable way for an Australian landscaping business to get more leads is to combine three things: Google Ads, Google Business Profile, and fast follow-up.
Google Ads vs Facebook Ads for Renovation Businesses: Which Wins?
For most Australian renovation businesses, Google Ads wins for capturing ready-to-hire customers, while Facebook (Meta) Ads wins for building demand.
Why Your Renovation Business Isn't Getting Enough Quote Requests (And How to Fix It)
Not getting enough renovation quote requests? The three real reasons and how to fix them, from visibility to website friction to slow follow-up.
Cost Per Lead vs Cost Per Job: The Trades Marketing Math Every Owner Should Know
Cost per lead vs cost per job explained for trades businesses, with the simple maths that shows whether your marketing is actually making money.
Why Trades Businesses Lose Leads: The Slow Follow-Up Problem (And How to Fix It)
The biggest reason trades businesses lose leads is slow follow-up. Here's how speed to lead and a simple CRM win the jobs you're currently losing.