Legal

Privacy Policy

Last updated: 10 August 2026

1. Introduction

Leads Magnets Ltd ("we", "us", "our") is a performance marketing agency servicing businesses across Australia. We are committed to protecting the privacy and personal data of our clients, prospects and website visitors. This Privacy Policy explains how we collect, use, store, disclose and protect your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and applicable telecommunications regulations, including Application-to-Person (A2P) messaging compliance.

2. Information We Collect

We collect the following types of personal information:

Contact details: Full name, email address, phone number, business name and website URL submitted via our contact or lead capture forms.
Business information: Business type, monthly marketing budget, service preferences and any details you provide in your message to us.
Technical data: IP address, browser type, device type, pages visited and usage data collected through cookies and analytics tools such as Google Analytics and the Meta Pixel.
Marketing data: Information about how you interact with our advertisements, emails and website, used to measure campaign performance.

3. How We Use Your Information

We use your personal information to:

Respond to your enquiries and provide the services you have requested.
Schedule and conduct strategy calls and marketing audits.
Send you marketing communications, including emails and SMS messages, where you have provided consent.
Manage and operate our CRM system to track leads and customer relationships.
Improve our website, services and marketing campaigns.
Comply with our legal and regulatory obligations.

4. A2P Messaging and SMS Consent

As part of our lead follow-up and marketing automation services, we may send Application-to-Person (A2P) SMS messages to the mobile number you provide. By submitting your phone number through our forms, you explicitly consent to receive SMS communications from Leads Magnets Ltd, including follow-up messages, appointment reminders and relevant marketing offers. Message frequency may vary. Standard message and data rates may apply from your mobile carrier. You may opt out of SMS communications at any time by replying "STOP" to any message you receive from us. After opting out, you may receive a final confirmation message. For support, reply "HELP" or contact us at hello@leadsmagnets.co.uk.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with trusted third-party service providers who assist us in operating our business, including:

CRM and marketing automation platforms used to manage leads and customer relationships.
Advertising platforms such as Google Ads and Meta (Facebook) Ads for campaign management and retargeting.
Analytics providers such as Google Analytics and the Meta Pixel.
Cloud hosting and email service providers.

These providers are bound by confidentiality obligations and may only use your data to provide services to us. We may also disclose your information where required by law or to protect our legal rights.

6. Data Storage and Security

We take reasonable steps to protect your personal information from unauthorised access, modification, disclosure or loss. We use industry-standard security measures including encrypted data transmission (HTTPS), access controls and secure cloud storage. Your data is stored on servers located outside Australia and may be subject to the laws of the country in which those servers are located. We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic and measure the effectiveness of our advertising campaigns. This includes the Google Analytics tag and the Meta Pixel. You can control or disable cookies through your browser settings, however some features of our website may not function properly without them.

8. Your Privacy Rights

Under the Australian Privacy Principles, you have the right to:

Access the personal information we hold about you.
Request correction of inaccurate or out-of-date information.
Request that we delete your personal information, subject to legal retention requirements.
Opt out of receiving marketing communications from us at any time.
Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached your privacy.

To exercise any of these rights, contact us at hello@leadsmagnets.co.uk.

9. International Data Transfers

As we service clients across Australia and internationally, your personal information may be transferred to, stored in or processed in countries outside Australia, including the United Kingdom and the United States. We take reasonable steps to ensure that your data is handled in accordance with this Privacy Policy and applicable privacy laws regardless of where it is processed.

10. Children's Privacy

Our website and services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. We will post the updated version on this page with a revised "last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: